Why you need to target the mobile platform for your small business to grow?

Small businesses face a great deal of pressure when trying to pry away a chunk of customers from their enterprise counterparts. This mainly due to enterprises operating on a larger scale, which allows them to easily reach their targeted customers. In the face of such adversity, it is really cumbersome for small organizations to break through to their customers.

Over the past couple of years, investing in mobile marketing has proven to be beneficial for small businesses. After all, recent studies show that media consumption time on mobile is 51% whereas for desktop it is 42%. It is clear that small businesses should target mobile platform in order to gain more exposure.

Small businesses planning to go forward with a mobile strategy has two main components to look forward to:

  • A mobile oriented website.

  • A mobile application.

A responsive website

The increase in mobile usage has created a room for mobile websites. These days, most web developers can create fully functional websites for you in little to no time, and when small businesses try to cut costs and don’t get a responsive sites, it can have devastating effects for them.

With each passing day, the number of people accessing Internet through is phones is growing monumentally. However, it is also experienced that these users are very impatient when compared to their desktop-bound counterparts.

With the help of a responsive site, you are ensuring that wherever they are they can reach you, all they need is a good internet connection.

Why mobile apps?

By putting your mobile app onto the marketplace, you give your customers a smooth experience and so much more. With over 10 million apps on the app stores, every major brand has an app out today. So why don’t you get one for your mobile business?

You might be skeptical to the idea of having a mobile app against a responsive website, but to relieve you of this tension, a recent study shows that customers prefer mobile apps over websites. According to the studies, the apps are favored because of their convenience and ease of use.

Let’s take a look at a couple of reasons why people are inclined towards mobile apps.

  • Better customer support: Apps can be a great channel for effective and efficient support to customers, and everyone will agree that good customer support is essential in helping you increase your customers. Furthermore, these apps also help you deliver personalized support experiences directly to all of your customers.
  • Easy collection of data: Knowing how your customers are using your products and services is very crucial to your success. With the help of mobile applications, you can collect information directly from each of your customer allowing you to know what they like or dislike about your business. If properly developed, the app will easily allow you to tap into each of your targeted demographics and learning about their preferences.

And it’s not only the ease of use. You can push special promotions and offers to all of your customers without having to spend a fortune.

So you see, mobile marketing can really benefit your business if you invest enough time to chalk out a detailed plan after careful research.

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